Bloggers are undoubtedly among the most intelligent people on Earth. Although the common belief is that blogging is an easy and enjoyable job, this isn’t entirely true. If you are passionate about your work, then yes, it is very enjoyable, but by no means is it easy. Bloggers don’t only write (that’s what copywriters do). They have to take care of a variety of tasks, promote their social media presence, invest in back links, take SEO into consideration, respond to comments, use SEO tools for bloggers, connect with other like-minded writers and think about the trends. This already seems like a lot, doesn’t it?
Instead of trying to become invisible online, most bloggers try to become more visible. But before we start enumerating the tools, let’s see why exactly you will need them. First of all, the latest updates of Google’s algorithms, Panda and Penguin, plus the release of the Hummingbird means that search engine optimization and back-linking will be even more complicated than before.
Pointer: SEO will ensure that your blog appears in the top results on search engines, hence, more traffic, and more visitors.
The second reason for utilizing SEO tools is time, and productivity. It is impossible to take care of everything by yourself, and by using specialized software it will feel like ten or twenty people are working for you. This way you can focus on the most important tasks. Lastly, no blog can thrive without proper keyword research. Before you begin to write, you must know exactly for which keyword you will be optimizing the post/blog, otherwise you will never have your voice heard.
In conclusion, if you are an aspiring blogger, here are some intelligent software that will help you conquer the daily SEO challenges. Obviously, much of the tools’ productivity depends on the way you insert them in your work-flow, but when used properly, they can work wonders. Here are our top ten most effective SEO tools for bloggers:
Many SEO tools claim to be an “all-in-one marketing software” tool, and they fail to deliver on their claims. Hubspot is one of those tools that does just about everything it promises. It is basically a linking, reporting and keyword research software that will help you create exciting content, by respecting certain guides. These guides will enable you to increase your analytics score, and improve exposure. Its dashboard is really sleek and intuitive, thus it can be used by even the most inexperienced blogger.
In many ways it is also similar to Google Analytics, in that it helps you keep track of keyword and social signals. You should also check these new social networks if you wish you wish to expand your S.M. presence.
One feature that we particularly appreciate about Hubspot is the built-in email manager with which you can send emails to your entire email list, or to a specific segment of contacts. Why is this important? Because as a blogger you will eventually have to write some guest-posts, to promote your website. Outreach emails are really difficult to keep track off, and they are also very time-consuming. With Hubspot you can manage subscriptions, sort through contacts, and monitor click-through rates.
Another reason why it is one of the most adapt tools for bloggers, its is link-building capabilities and social-media monitoring power. As far as link-building is concerned, it will identify new link opportunities for your page (very useful when you have a lot of competitors). The social media tools make conversation and signal tracking easier.
Last but not least, its most intriguing features, is the keyword research tool that is integrated in the dashboard. All you have to do is research the KWD you want, and write guest-posts with them.
DOWNLOAD LINK: here
9. WordPress SEO Plugin by Yoast
Granted, this is not a tool per-say, but it is definitely worthy of a mention, as it is one of the easiest SEO plugins for WordPress. Most bloggers use the WordPress CMS dashboards for their sites, because it is free, easy to customize, and it also has an enormous library of plugins. You will definitely need Yoast if you want to make a search engine friendly post. The Yoast team can also help with a whole bunch of SEO related things. For example, it offers a Website Review service that will solve some of your problems.
Here are a few examples of what the Website review will contain:
It will make recommendations for your site’s structure and design
Help for improving your site’s HTML
smart SEO tactics for website ranking
tips and tricks for increasing the performance of a site
ticks on how to convert visitors into potential buyers or subscribers
As far as the plugin is concerned, it covers everything from canonical issues, to permalinks, XML sitemaps, RSS enhancements, robots.txt and .htaccess (you probably have no idea what that means), meta-tags and descriptions, breadcrumbs, API Docs, head sections, subheadings etc. Every category listed is detailed on their official website, but what you need to keep in mind is that they take care of absolutely everything SEO related. Furthermore, once you complete a post, the Yoast plugin will automatically conduct a quick audit of the post. Everything that is not OK will be highlighted with red. In most cases, once an article has the green circle, it is SEO-friendly.
DOWNLOAD LINK: here
8. The Google “Trinity”
Trinity is a fitting name for this amazing tool of suite suggested by Google. It includes the Webmaster Tools, Google Trends and Google Analytics. Aside from the keyword tool, which has recently been updated to a newer, more efficient version, the tools mentioned above are indeed very helpful. Let’s discuss about each and every one of them.
#1 Google Trends
As we mentioned earlier, bloggers must always “be trendy”. In other words, you can’t write about Christmas, mid august, and expect people to come flocking to your site. The whole idea with blogging is to deliver interesting information, when it is most needed. According to different events, seasons or global factors, people search for different things.
There is a really simple way of finding out what that “thing” is: Google trends. Before you start working on your next article, you should check out the recent trends. Alternatively, you can use the Facebook Trends search engine for even more ideas. Once you have found a broad term that you want to use, filter results with the help of a powerful keyword tool, to create posts that matter.
#2 Google Analytics
This tool has been tracking sites since mid-2006, and since then it has become one of the favorite software for bloggers because it has a multitude of features and they are absolutely free. The fact that HuffingtonPost, WNYC, and Yelp have been using it to track their efforts is reason enough to take into consideration. Some say that its performances are comparable to that of the expensive web analytics tool, but this is not entirely tool. It still lacks in certain aspects, and there is the main reason why the Google Trinity Suite has only made it to number eight in our list. Here are the main pros and cons of Google Analytics:
Pros: Multiple site tracking, social networking activity, video measuring, ability to track mobile users.
#3 Webmaster Tools
Most bloggers refuse to make use of the Webmaster Tools until they receive some sort of their notification that their blog will be or has been penalized. In other words, they have no idea about the potential that this tool has. As the name states, it is a tool for webmaster, that will give detailed information about broken links, popular keywords, and other things that you will need in order to successfully grow your site.
Before you start tracking your efforts, you will have to set it up for your site. This is not difficult. All you need to do is create a Google account (and since every service uses the same login – Adwords, Analytics, iGoogle, Gmail, Youtube etc – you will not have to worry about your passwords). The next thing is to signup for the Webmaster Tools service.
After you have successfully rooted your site, you will be able to start verification. It may take up to a few minutes for the software to identify problems and return data. The webmaster tool will tel you when crawlers have last crawled your page, if you are indexed, what HTML and URL errors you have, etc.
7. Authority Labs
Authority Labs is the perfect tool for rank checking, especially for those who don’t want to invest too much time in link-building software. Sure, you can still promote your link-building strategies even without specialized tools, but you will probably have to monitor your progress in SERPs. To ensure that your time and efforts are well-spent you will want to track your every move. Authority Labs has got you covered!
The tool offers a clean interface that can track 250 keywords across 50 domains for a mere 49 dollars. This price includes all the features that a small business or blogger might need. The software is scalable enough even for those responsible for large organic search efforts. In other words, they promise that a light and intuitive interface is enough, and you don’t have to invest in bulky suites to monitor SEO efforts. Everyone from the me tricks maverick to the code janitor will be satisfied with Authority Labs.
DOWNLOAD LINK: here
6. Keyword Spy
KeywordSpy is a competitive analysis tool that will enable you to spy on your competition, or better said, on your competition’s keywords (obviously). It is available in several countries including the United Kingdom and USA. Furthermore, it gives you access to extensive data such as PPC Ads (ad copy, focused keyword, estimated search volume, estimated CPC, and you can even see the ad URL and destination URL of the ad, as well as an estimated ROI). You can also take a look at the most important PPC Keywords in order to determine ROI, search volume, profitable ads and affiliate ads.
PPC monitoring is extremely important because it will help you better determine on which type of keyword to focus. A word of advice would be to focus on long-tail keywords as they are more specific, and therefore, easier to rank for. With the keywordSpy tool you can also check organic keywords, competitors in the PPC and organic results and all sorts of subdomains.
If you are interested in keyword research, here are a few things that KeywordSpy can do for you:
PP Ad Copies with keyword in them
Up to 1000 related keywords
PPC competitors, and organic competitors
This software will make it easier to filter search results, an extremely useful thing especially if you are conducting large scale research. What is ROI you might ask? Simply put it means return of investment. In the world of internet marketing, it means the profitability of an advertisement copy. Keyword spy has extrapolate this term to gauge how effective a certain ad is based on its frequency of appearance in search engine listings. This data is extremely important as it can help you determine which ads to place on your blog.
Lastly, the Keyword Spy tracking account will give you real time data from Google, Yahoo and Bing, for your PPC and organic campaigns. This is great for the future, when you will need coverage and competition tracking across multiple search engines. The tracking data is essential for monitoring your PPC campaigns across the three major search engines.
DOWNLOAD LINK: here
5. Web CEO
In the past few years, Web CEO has emerged as one of the most robust and seemingly unsurpassed SEO suite that offers link-building, competitor analysis and performance reporting. The fact of the matter is that blogs and websites with quickly fade into the background of cyberspace without proper promotion. It is therefore essential to make the difference between success and failure. At the moment, Web CEO is used by more than 800.000 businesses worldwide, and it has received many awards.
It is capable of managing all the details of SEO that are both time-consuming and tedious. The software offers an integrated approach for site analysis, promotion and maintenance. Among its many features, bloggers will be delighted to hear that it also has on-site optimization features, keyword research, web page editor and link-building capabilities. Furthermore, it also has a pay-per-click campaigns manager.
Seo-software-review has awarded it with 10/10 stars for competitor analysis, submission tools, and performance reporting. All the other features have received over 7.5 rating, which is enormous. Its comprehensive features, have earned it a top place in many lists, and it will definitely help your blog or website stand out from the rest. It is continuously receiving important updates, and this means that it will always be for any type of algorithm that Google throws at us. (read about Hummingbird Algorithm)
DOWNLOAD LINK: here
4. SeoBook Tools
SeoBook is an amazing tool to have, not only because of its many capabilities, but also because it offers really useful tricks about SEO, blogging, link-building and many other, through its guides. It was created by the legends Aaron Wall, Peter Da Vanzo, Eric Covino and Giovanna Villannueva, and since its inception in 2003, it has become the go-to place for many tech enthusiasts and webmasters.
The package includes over one hundred custom training modules, guides, and also private forums where you can have all of your queries answered. The trademark of SeoBook are the Firefox tools. Also, there are a number of free tools, but the most powerful ones are the one that you pay for.
We would like to enumerate the SeoBook Toolbar, is a small tool that will now hinder your browser’s performance, but it will show you a bunch of interesting metrics (Alexa Traffic Data, link count from Majestic SEO, Indexed pages, site age, PR, Delicious links etc.) when browsing different pages. Its only competitor might be the SeoQuake or MozBar, but this is mostly dependent on your taste.
Another great tool is the SEO X Ray, a tool only available in the SeoBook suite. It will offer you even more detailed information about the page that you are scanning, including meta descriptions, keywords, titles etc. Last but not least, we would also like to mention the Local Rank and Competitive Research tools, which will ensure that your strategies are successful. Also, they are useful for external bench-marking.
Other tools: Competitive Research tools, SEOBook Google Gadgets, HubFinder, Meta Tag Generator and Keyword Density Analyzer, Ling Suggestion Tool, Spider Test Tool.
Yes, there are actually that many tools, each of them extremely complex and efficient in their own way. The suite is definitely worth your money, and although 300 dollars may sound like a lot for a blogger, if you are really into your job, or if you have registered large amount of traffic, you should try taking your campaign to the next level.
DOWNLOAD LINK: here
Considering the plethora of SEO tools available on the market right now, it could be difficult to choose the perfect one for your blog. Granted, each of them has a certain area of expertise, but this doesn’t mean that all of them are worth it. SEMRush is one of those tools that you can’t afford not to have. It is an exquisite marketing and competitive analysis software, which works together with Google Adwords, and it also benefits from the SeoQuake toolbar for Firefox Mozilla.
Among its many tools we would like to mention the Keyword tool, which is essential for choosing your next article topic, or overall niche. It will also enable you to spy on your competition, and find the subjects that are both profitable and interesting. Competitor analysis can be done with a special feature, that will conduct research according to criteria like advert traffic, Google search engine traffic, commercial value of your traffic etc.
Do you want to advertise and market your blog? Brilliant! Then you should purchase the SemRush Suite, for only 79.95$/month. Also, if you are a fan of valuation charts, you will be able to create beautiful ones on SemRush. One thing we didn’t like about it (but it isn’t that important), is the on-site optimization tool.
DOWNLOAD LINK: here
2. Moz Suite
The Moz Tools are definitely among our favorite, not only because they are very robust, but also because this company has created a wonderful and useful blog for SEO enthusiast. This blog is the gathering place for the most talented and knowledgeable experts. Moz’s founder, Rand Fiskin, says that his toolset is the holy grail of all SEO tools, and we couldn’t agree more. At the moment, the company offers different packages, with incredible software, but there are also certain tools that are absolutely free of charge.
So, if you want to get a complete insight about your business, and also present it in a visually appealing way, you should definitely consider Moz. We have decided to break down the tools into free and paid ones. Here they are:
#1 Free Web Analytics Tools
Moz has graciously decided to offer some of its most robust tools completely free of charge. They are the Open Site Explorer, Get Listed, Followerwonk and MozToolbar. The Open site explorer is the perfect gadget for checking link popularity as well as the state of your current links. In other words, if you are concentrating on a guest-posting campaign, or if you are simply wishing to monitor the links to your site, you can use it. The MozToolbar is very similar to the SeoQuake and SeoBook toolbar, and it too shows different metrics that might be relevant to you (domain authority, Alexa Rank, P.R. etc.).
#2 Paid Web Analytics Tools
As amazing as the free tools are, they don’t hold a candle to the paid ones, which offer complete insights about just about anything you will ever want to know about your website, competitors and back-links. The first tool we want to mention is the Keyword Difficulty Tool, which is similar to the one from Market Samurai. It will help you determine the search volume and also the competition for any keyword or phrase you desire. The difficulty score is based on the pages that are currently ranking for a word, and how difficult it will be for you to rank for them.
Another excellent tool is the Fresh Web Explorer, which is focused on helping with your social media efforts. It is essential for monitoring multiple networks, business branding, and user engagement. Also, the feed authority metric will rank mentions according to their importance by making use of over 79 million URLS and 4 million RSS feeds.
The Moz On-Page Grader is worth your time as it can provide with coherent audits for your on-page SEO efforts. The tool will take into consideration 30 criteria to accurately predict your overall performance.
1. Majestic SEO
Majestic SEO is truly a majestic software, which is presumably the largest, and freshets index of its kind that was made publicly available. Considering that successful blogs require consistent link-building campaigns, you probably already now that Majestic SEO is an invaluable asset. At the moment there are four levels of access, and the paid plans range from 30 dollars to 250 pounds a month. Its main features are the Site Explorer, Link Map Reports Tool, Link Intelligence Api, and Backlink History Checker.
It is one of the most advanced and robust SEO tools which offers many incredible features such as the neighborhood checker. Furthermore, it has all the qualities of an efficient tool: it is fast, user-friendly, complex and accurate.
Price: (Excluding VAT)
Free Access: Free
Silver access: 39.90euro/month – 399.90 euro/year
Gold Access: 129.90euro/month – 1290.90 euro/year
Platinum Access: 299.99euro/month – 2999.90euro/year
All in all, it is very important to not only write, but also make efforts to increase your social media outreach, and SEO strategies. Link-building, competitive analysis and guest-posting are essential tasks that every blogger should commit to. Are you a blogger? Which of the above mentioned SEO tools for bloggers do you use? Please share your thoughts.