If you are the owner of a website, you probably know how important is to offer your readers an enjoyable online experience. Aside from keeping them engaged with high quality content, the website’s quality design is also important, because it could drive them away and share their bad experience with other friends. Thus, a negative impression generated by a dull navigation on your website with an outdated interface can clear out your most important and faithful members or readers.
Every marketer or online specialist should know how essential is the online experience for customers, members or simply readers, especially when they need an easy to use and friendly interface for navigating. Similar with stores, websites need to have an attractive and authentic design for everyone, but sometimes they also need to freshen up and get a new facelift.
Given the tough competition in the web market, you may realize that a website redesign is absolutely needed to stay in the front line. Therefore, we came up with a list of ten best reasons to start redesign your website immediately.
1. You are using outdated web technologies
If you are familiar with the web world, it’s no secret, however, how quickly technology has evolved for the last years and how many modern and intuitive tools are available. Modern web technologies can provide your website a new and fresh look, while keeping up with the changing digital world. Although they may not be optimized or compatible with the mobile section, it is important for your business to offer a better credibility with new technologies.
2. The business or marketing plan has been changed
If you’ve decided to make a few changes in your business or marketing plan, automatically you need to redesign your website too. In other words, if you are expanding the business, adding with new products or you are doing marketing changes, it is also important to operate them on the website and be aligned with everything.
3. Your website only works on Safari, Explorer or Firefox
Another great reason to justify a redesign for your website is its limited capability to function on a single browser. For a better web presence, it is recommended to have your website run on minimum two relevant browsers, mostly used by consumers. Perhaps, you should get a clear picture by using metrics such as Google Analytics and decide what’s your target. Supervising the online behavior can offer great insights.
4. Your website isn’t optimized for mobile section
Given the real explosion of the mobile world, this probably the most important reason to redesign your website immediately. While your audience is mobile, your website isn’t still ready to enter this world, which means loosing it for the competition. Hence, it is necessary to optimize your website for mobile, so they can have an enjoyable mobile experience, while on the go. Statistically speaking, people are now using smartphones and tablets to surf the web, more often than their laptops or desktops.
5. Trying innovative ideas to communicate with all users
In order to stand out from the crowd and differentiate from your competitors, you should experience innovative ideas for a better communication with your users. Therefore, it is essential to come out constantly with creative and innovative ideas to keep them engaged and to help your online marketing recovering from a recent slowdown.
6. Audience experiences a slow web navigation
Users are likely to navigate more than two or three websites per day, so they expect to have a fast navigation, find quickly all needed information and leave it. If, by any chance, the website’s navigation is slow and takes a few seconds to load the page, users will surely leave in a hurry and (probably) never come back. So, you need to make sure you are providing a solid website design for a better navigation.
7. You are using too much flash
Here’s another good reason to start redesigning your website immediately. If your site is full of flash and graphics, it’s not necessary helpful for the search engine optimization and can go slow for content and keywords. Therefore, it’s not efficient to use images with text and content just to make the website look attractive, because you won’t be reachable by Google.
8. There’s a very high bounce rate for your website
As a marketeer or an online specialist, you are probably familiar with the “bounce rate” term, so, if your website suffers from a very high bounce rate, it’s an obvious sign that you should redesign your content or pages. What you should do is to try arranging the content differently or decide to choose another strategy to keep visitors coming on your website. However, you can read here more information about the bounce rate and how to improve it.
9. Content is not reachable on the website
Another good reason to start redesign or improve your website is related to the way visitors can find content. If a person can’t identify easily a specific topic or subject, it means you need to start making a few changes. The first thing to do is to integrate a search button on your website, so your content be more reachable. If you can’t make one, just use Google Custom Search Engine, a free and easy to use tool. Keep in mind that it’s essential for your visitors to find easy any information available on the website.
10. Having problems with SEO rankings
If your website has an outdated design, it automatically affects your possibility to rank high in search engine optimization and your competition will have more success. Whether it’s the old content, web technologies or the lack of a pleasant navigation throughout the website, your visitors will only see the first page and leave before reading the content you’ve got posted.
Probably, you have seen other bad signs that affect a website, so feel free to share them with us. Are you considering a new change for the website? Let us know what you think of this topic.